Blog post traffic: How to get traffic to your blog post [2023 Colossal Guide #5]

100’s of blogs have a blog post displaying 100+ ideas to get traffic to your blog post.  

But, these ideas won’t provide enough returns on investment of time, money, and effort. 

This article only focuses on methods that will bring immense “long term” traffic to your blog post while improving your blog, your authority, and your name. Keep reading.

“Long term” traffic is when you implement a method that will eventually direct traffic to your site passively forever. 

And then, some methods will only bring you immediate but little to no traffic (These are usually the ideas that are shared in several blog posts). 

This article will only focus on methods to get long term traffic.  

How to promote your blog post [2023]

  • How to get traffic by ranking high on Google
  • improving content quality also brings more traffic
  • How to get traffic to your blog post with guest posting
  • Get traffic faster with Google indexing
  • How improving your site increases traffic
  • How to get traffic to your blog post by writing more
  • How to make a blog post content distribution plan for traffic
  • How to promote on social media
  • How to use podcasts to leverage traffic
  • How an email list can bring in more eyes
  • How backlinks promise long term traffic
  • How to get traffic to your blog post with interviews
  • Promoting via online advertising
  • Check your blog’s competition out
  • Translate your content to reach a bigger audience
  • Develop a personal brand

How to get traffic to your blog post by ranking high on Google

Ranking higher on Google, or being on page 1 of search results will increase your blog post’s impressions. 

The number of impressions equals the number of times your search result was shown on the screen. 

Well, how do you rank higher on Google? 

You can rank higher on Google by having the best blog post possible. 

Remember, Google wants to answer a user’s search query asap, and will therefore showcase the best possible articles. 

If they’re the best, they’ll answer every question a reader has and they won’t have done more searches later on. 

Along with that, being the best blog post, it will be search engine optimized. 

How to get traffic to your blog post by improving content quality

What do you mean by making a ‘better’ blog post? I mean, outdo your competitor’s blog posts. 

How do you create a better blog post? 

You make better content using the following methods.

Update your older blog posts

Updating an older blog post makes it a better version of itself. Remember, your older posts are usually indexed and have a certain ranking. 

By updating, which is easy, and then reindexing them, you will be ranked higher. 

Again, you can update the content with the methods below. 

Match search intent

Search intent is one of Google’s important ranking factors. Matching search intent is quite easy. 

Simply, search queries that you want your article to rank for. Then, have a look at the type of articles shown on the 1st page of search results. 

These results have done the best job of matching search intent according to Google (which is why their ranking is on the 1st page). 

Whether the results are informative articles, definitive guides, listicles, product review pages, product comparisons, etc. make sure that your article follows a similar format. 

Don’t be writing a How to post when all the top ranking pages for that search result are product review pages, because you have 0 chances of ranking for that search query. 

Write better titles

The title is the first element users see in your blog post that can convert them into your reader. 

Your title is competing with 10 other titles on the search results page. 

It has to stand out, not in a major manner, but just enough to give it an edge over the rest. Here are a few brief points to level up your title: 

  • Include numbers
  • Include your keyword (At the beginning of the title is better )
  • Keep the title within 60 – 70 characters
  • Use emotional/ power words
  • If you have space, add in the year when it was written (or updated)

Write in a single niche

You can have more traffic to your blog post, or blog, by building topical authority. 

Showcasing high levels of expertise in a single area builds credibility in Google’s eyes. Answer every question a user can have on a certain topic. 

This is what Google ultimately wants from your site. Remember, Google always wants experts to be the ones answering queries. 

So, this will lead to your blog post ranking higher. A higher ranking leads to more traffic. 

Take me as an example, I have written over 60 blog posts that focus on one keyword, which is ‘blog post’. 

Add images

Most blog posts don’t tend to have any sort of visuals. 

It is an extra step to take, but if you’re trying to be on the first page, especially in a competitive niche, it’ll help. 

Here is a brief list of different visuals you can be placing in your blog post: 

  • Images
  • Graphics
  • Screenshots
  • Charts
  • Tables
  • Infographics

Note. All visuals should be compressed and have a small file size to avoid slow page speed

A great platform to create multimedia, as well as slideshows is SlideShare. Plus, they have a community where others can find your multimedia. 

Which is another source of free traffic. And more people will see your multimedia, which you worked so hard on.

Include keywords

Your blog post should mainly focus on one keyword. When you write your article, keep the keyword in mind, and try to use it naturally while writing. 

Don’t add it in later, because it won’t feel as natural and it’s an extra time consuming step. 

Place internal links

Internal links are an important part of building topical authority. 

Place them in after you write out your blog post, or add them in when you update an older post. 

The more, the better. It gives Google a better understanding of how all the content is connected, like a spider web.  

Add social sharing buttons

Displaying social sharing buttons in front of users’ eyes is like advertising to share your post. 

The more your article is shared, the more traffic you’ll get. 

Plus, it’s easy to add with several plugins (This is for WordPress-based sites primarily. 

For others, the process may be different but should be just as easy  )

Add video

Video is just like images, and improves a blog post’s user experience. But, very few blog posts incorporate video, since it’s harder to create. 

If you take this extra step, it can help you quite a bit in ranking. Mainly, Google also has a section displaying video results in the search results. 

Means, it’s a great way to get free traffic (since you’re competing with few other video creators depending on the niche)

Improve readability

If a blog post is easier and fun to read, users will stay longer. Which is a positive sign for Google, and will boost your rank. 

High rank = more traffic. Here are a few methods to quickly improve the readability of your blog post:

  • Break paragraphs into at most 2 – 3 lines. 
  • Add in headers, and sub headers to build structure
  • Bold important words/ phrases
  • Make links stand out with a different font colour or underline
  • Use a highly readable font. Avoid any handwritten fonts.

Make useful content

More traffic will come to your blog posts if they are helpful. 

Helpful blog posts are usually concise and answer almost everything about a certain topic. 

Plus, it’s important to create your content and not just summarize what other articles have to say. Because that brings no additional value. 

If it’s helpful, Google will rank you high, and vice versa. 

Do original research

Original research means gathering new data and basing conclusions using that. 

This is the best way to build your credibility in the reader’s eyes. 

An example would be to conduct a test or experiment with a decent amount of data points. 

Such research is great because it can be used to create a lot of content. 

In one of my blog posts where I discuss blog post length, I conducted my experiment to determine the average blog post length. 

Plus, original research is a great way to build backlinks, since bloggers love to reference real data and are always on the hunt for it.  

Create content people want to share

The most shared blog posts are in depth on a single topic and answer all questions a reader may have. 

Plus, it’ll be stacked with different visuals, infographics, and videos. 

Not to mention, they are over 3000 words long because of the amount of informative content they provide (They’re long because they have more in-depth helpful information, not because of jargon). 

Remember, share-worthy content leads to more shares which leads to more traffic. 

Write with emotion

Emotion builds a connection between the reader and your blog. The easiest method to build emotion is through your writing style. 

Avoid a monotone or business tone. Instead, use your verbal language as your writing tone. 

Make it such that when reading the article, it feels like you’re listening to someone speak. 

But, don’t go overboard, because that starts affecting your SEO. 

How to get traffic to your blog post with guest posting

[I don’t do guest posting, but it’s a widely used method, so I’m including it]

Guest posting is the method of writing a blog post for another blog in your niche. 

In that article, you can place links back to your site, which acts as backlinks. 

Earning backlinks increases your site’s authority helping you rank better. Which leads to more traffic. 

Focus on guest posting for authoritative sites (If you’re new, this will be harder, so start with lower authority sites, and grow from there).

Remember, a single backlink from a high authority site is far more helpful than thousands of backlinks from average authority sites. 

And, backlinks from spam sites affect your ranking negatively (which can potentially lead to penalties). So, consider this when trying to find blogs to guest post on.

How to get traffic to your blog post fast with Google indexing

When you publish a new article, especially if you’re a new site, Google can take months before they crawl your site and index it. 

Indexing your blog post means that it can show up as a search result. But, if you manually index it, it can be done in less than a week! 

To manually index it:

  • Go to Google Search Console (If you don’t have it set up, do that first)
  • Paste your blog post URL in the search bar
  • The console will then show you a button for ‘request indexing’. Click it
  • And that’s it

Many WordPress plugins do this automatically but are usually premium plugins. 

How to get traffic to your blog post by improving your site

Improving your site is similar to creating a better blog post. It improves user experience, which Google loves, and will increase traffic to your blog posts.

Clean your website design

Once a user gets on your site, it should be obvious what they need to do. It should be simple to understand all the elements of the site. Let’s discuss a blog post page.

Since a user clicked on a search result to read your article, their primary focus is to read the article. 

Therefore, the article should begin with the ‘above-the-fold content. Above the fold content is the top of the page you can see before scrolling (or taking any action). 

The design should be simple, and not hard to process. Plus, avoid unnecessary elements. Try a similar format:

  • Header Navigation
  • Header Image (Includes Blog post title, meta information, and/ or breadcrumbs)
  • Article 

You can include promotion or business elements within the article or on the sidebar, but avoid placing them above the article, as it lowers user experience. 

Increase your site page speed

Another important Google ranking factor is page speed. Page speed determines if users will bother even reading your blog post. 

If your site takes too long to load, it’ll bounce right off. An increasing bounce rate is the worst sign Google can get from your site and will plummet your rankings. 

So, update your site and have a page speed score of 85+. I have a page speed score of 100 on the desktop. 

And 95 on mobile, which brings us to another important ranking factor, being mobile friendly. 

Make your site mobile friendly

Since most users use mobile to access sites nowadays, make sure your site runs great on mobile and doesn’t break. 

Take a second right now, and access your site on mobile to see what it looks like. Go through every page. 

If you find any elements out of place, or if your site takes too long to load, fix that.  

How to get traffic to your blog post by writing more

Websites focus on promoting their content so much, that their content production reduces. 

In general, the amount of time you put into content creation should be equal to the amount put into content promotion. 

A great way to stay on track with content creation is with an editorial calendar. 

Make an Editorial Calendar

If you’re just starting, create an editorial calendar with excel. Have a set of columns with important metrics. A basic calendar will include the following columns:

  • Blog title
  • Blog topic
  • Status (To do, in progress, completed)
  • Link to the blog post (if completed)
  • Dates (Of deadline and completion)

Having a system setup like this will keep you on track because blogging becomes overwhelming if you don’t have a proper process running. The organization is key to success in blogging.

Below, we have two methods to stand out from the crowd (crowd as in your blog competition). Standing out will attract more eyes to your site. 

Write in-depth guides

I’m sure you’ve seen huge articles on certain topics in search results. These articles tend to blanket an entire topic and are extremely informative. 

They are also quite hard to write. But, Google loves such guides, and so do users. Specifically, users, who know little about the topic. 

From their perspective, reading such a guide tells them everything they need to know and answers all their questions. 

An alternative to this would be to create a cluster of small blog posts that focus on sub-topics and are heavily interlinked to each other. 

Make case studies

Case studies are sources of unique content created through self-study on a topic. They are filled with specific information as well as data and metrics. 

Users love such content. As well, such content is great to build backlinks. 

Think about it, if you want to gather specific research-based data, you’ll start looking for case studies or research papers, and as a result, will link back to them. #Backlink acquired.

How to make a blog post content distribution plan for traffic

As mentioned before, blogging takes a lot of organization and processes to be done successfully on a long-term basis. 

Especially, when you’re just starting and are working as a one-man army. 

Content creation is one thing, but promoting that content to get traffic to your site requires a proper process you can follow. 

First, you need a plan.

This plan will tell you how you’ll promote a blog post. And it’s something you must stick to. For an idea, the content distribution plan should show you:

  • When to promote a blog post
  • Where to promote a blog post
  • How often to promote a blog post
  • How to promote a blog post

When to promote a blog post?

The answer depends on where you’re trying to promote it. 

Depending on the platform you’re trying to promote on, find out when users on each specific platform are most active, and publish it during that time.

Where to promote a blog post?

This answer depends on what your blog post is about. 

Some platforms like Google, Facebook, Reddit, quora, etc, are great to publish on independent of the topic. 

Whereas some aren’t. For example, Linkedin is best for career-based content. 

Twitter is best for time-sensitive content, like news or updates. 

Then there are a few platforms that work great independently of the topic but depend on visuals or video-based content, like Pinterest and Youtube. 

So, understand what type of content flourishes on each platform, and decide where you’ll promote your content accordingly. 

Note. When starting, stick to at most 3 – 4 platforms to avoid overloading yourself and burning out. 

How often to promote a blog post?

Each platform differs when it comes to how often its users are active. 

Many times, promoting a blog post just once or twice won’t be enough to show it to enough people. 

To find out how often you should promote one blog post on a platform, check out big content publishing accounts, and go through their post feed. In the feed, you’ll see a single piece of content being published several times. 

Check out how often it is published, and use that as a guideline. 

For example, on Linkedin, I often see accounts republishing content every month (with a few tweaks to make it different). 

This way, you get more eyes on each piece of content that you worked so hard on. And, it reduces the amount of new content you need to create. 

How to promote a blog post?

This question is based on the different methods you can promote a blog post. 

For example, you can create a post that has the blog post’s intro along with a visual from the post. Or

  • if the post is a listicle, you could create a post containing some of the list points. 
  • You could create copy to simply intrigue people into reading the post.
  • You could publish data and/ or metrics that attract eyes.
  • You could create a visual, graphic, or infographic made using the blog post content, and publish that to get traffic (You can also place that multimedia back into the blog post to make more use of it). 

There are so many different ways you could convert a blog post into several pieces of content. 

But, there are too many, and if you try doing something new all the time, you will burn out. 

So, it’s essential to create a plan for the different ways you’ll convert a blog post into pieces of content, and stick to it.  

As you can see, a lot goes into promoting content like blog posts and can become overwhelming if you don’t follow a proper content distribution plan. So, make one.

How to get traffic to your blog post with social media

We’ll discuss 8 platforms you can use to get blog post traffic. First, we have 2 Q and A (Question and answer) platforms.

  • Reddit
  • Quora

Both are mostly similar, except Quora is purely Q and A, and Reddit is more of a Q and A community. 

But, you can similarly promote both. Take your blog post, and figure out what type of questions it is answering (You should already know this). 

Then, ask that question on both platforms, and see if there are threads of anyone else asking a similar question. 

Go in that thread and answer it with a summary of your blog post, and link your article so they can feel free to read the whole thing. 

If no one is asking it, then go in there and create a thread of your own and asked the question. And repeat the steps of answering it. 

Is this method effective? Most of the time, no it’s not, but it doesn’t take too much effort to have it done. 

So, do it if you have about 30 minutes of spare time on your hand.

Now, we’ll discuss 6 social platforms that are the primary methods used for content promotion.

  • Twitter
  • Facebook
  • Linkedin
  • Pinterest
  • Instagram
  • Youtube

Emphasis on ‘content promotion. Remember, just pasting your blog post link with a few sentences and visuals will not get you anywhere on any of these platforms. 

  • You have to study the platforms you’ll use
  • Determine what type of content works best on it
  • Figure out how you’ll convert your blog post into that type of content
  • And build a plan with that

Another platform you can use is Google Discover. It’s a post feed platform (similar to Facebook, Instagram, etc) and shows up on the IOS and android apps of Google. 

To show up on Google discover, the same concepts of SEO apply. 

Which you are already doing since you’re trying to rank your blog post on Google itself. 

And, you don’t have to do anything extra. If your blog post can rank on search results, it can show up on Google discover as well.

How to get traffic to your blog post with podcasts

You made a blog post, an article filled with quality content. 

Take a bit more effort and make an audio version of the blog post, where you talk about the blog post content (Don’t read word for word, turn it into a proper conversation, as if you’re explaining a topic when conversing with a person). 

Use the blog post audio and convert it into a podcast. Reuse that same audio, cut into bits and post it on social media. 

You can turn a single blog post into so much varying content.

How to get traffic to your blog post with an email list

Once you start getting traffic on your blog post using these other methods, start preparing resources to get that traffic into your email list. 

This way, whenever you write a new blog post, you can simply send it to your list to get immediate traffic. 

And since it’s your list, you can send in old blog posts and marketing material, or even beta material (future material still in testing) as well to gain data plus, with an email list, you can do quite the business to level up your blog revenue. 

Since we’re on the topic of recurring traffic, let’s talk about web push notifications.

Setup web push technology

Blog push notifications are clickable messages that are sent through browsers (like Google Chrome). 

When you enable it, users have the option of becoming a subscriber to receive these notifications. 

And so, whenever you have a new blog post, this will notify them. Ain’t that cool. [I’ll implement this soon myself]. 

So, they become recurring traffic. 

How to get traffic to your blog post with backlinks

[I do not actively build backlinks, but it’s a highly used method, so I included it]

Building backlinks is another big Google ranking factor that can increase traffic to your site by improving your rank. 

Backlinks can be acquired using several methods that include

  • Writing guest posts in return for a backlink
  • Emailing sites and informing them about a broken link to an article and provide them with a replacement link to an article on the same topic (This should be one of your articles)
  • Doing site collabs for an exchange of backlinks

These methods may work, but Google wants you to build backlinks naturally, and do it actively (to put it simply, Google doesn’t want you to contact others and ask for backlinks). 

So, there are ways to build backlinks using two combined methods (What I’m currently doing):

  • Dominating topical authority by covering everything inside one topic
  • Writing pillar content(Lot’s of quality content that users are actively looking for)

The first method, topical authority, will help you reach the search results page. 

The second method, pillar content, is the type of articles that tend to get the most backlinks as they cover a certain topic in full depth (Remember, sites want to link to experts, who know the topic well). 

Combining the two methods on a long term scale will help build backlinks to your site. 

How to get traffic to your blog post with interviews

Having interviews can make up for great content. Interviews can be turned into blog posts, quotes, videos, and podcast material with little work. 

So, one interview can be converted into so much content (More content means more traffic). 

Plus, when you create the content using the interview material, share it with the interviewee (the person you interviewed), and they’ll likely share it (getting you more traffic)

Who do I do interviews with?

Interview bloggers. The same people in your niche, but are in a higher position than yourself. Simply, just reach out to 100s of people, and a few will agree. 

Remember, people LOVE talking about their success stories. And it makes up for great content. 

Interview thought leaders. Thought leaders are people with ideas on the bigger picture of things. 

This content will be vague. And, that’s great to make quotes and social media content. 

Get interviewed yourself. Several reporters and podcasts look forward to interviewing business startups. 

With this content, users will build a relationship with the real you. 

But, it’s only a good idea if you’re an expert in your niche and work ethic (nowadays, it’s fairly easy to call out bluffs).

Host webinars

Webinars perform similarly to interviews, but it’s more of a group based discussion. 

Group based discussions create several ideas, outlooks, and witty arguments. 

Think about it, all humans love debates and arguments. 

Plus, you make new friends through this and figure out how other minds in your field think and act. 

Speaking at conferences

Conferences place you in front of several reporters who will ask you all types of questions. 

And, with so many reporters, you can bet your blog you’ll gain quite the popularity and backlinks. 

But, to speak at a conference, you need to stand out and need several contacts to make it happen. 

This is when networking comes in handy.

How to get traffic to your blog post with online advertising

There is always the choice of paid advertising to gain blog post traffic. And, there are lots of methods. 

But first, you must consider your budget and expectations. 

Budget and expectations

Spending on advertising adds up pretty quickly. Each platform you advertise on provides you with estimated results for your investments. 

Consider them and make sure that’s within your budget. And, always lowball the estimated results, and determine if that will be a good ROI. 

Keep in mind, that you’re advertising blog posts. So, your advertising falls under the branch of building brand awareness. 

Yes, you’re spending on getting more traffic. They’re coming to your site to learn and not to convert (yet). So, spend accordingly. 

And, if you’re trying to spend, consider having a sales funnel streamlined in your blog, so incoming traffic can convert into a customer or an email subscriber. 

Or, you’re ROI won’t be worth it. 

Start your ads

Not it’s time to spend. You can advertise on any platform. Here’s a list

Make your ads mobile friendly

When creating ads, keep in mind, that most people will see them on mobile. So, create your text copy and multimedia with that in mind.

Create video ads

Try using video content. People prefer video content over visuals. 

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia). 

Plus, most of your competition will likely be sticking to text (because it’s easier), so by doing video content, you’ll blow them away.

Test your ads

Unfortunately, when working with ads, you need a decent budget, as a lot of it will be burnt in testing. 

No one can create the best performing ad on their first try. Not even ad agencies. Of course, there are guidelines, tips, and tricks, that accumulate over time with testing. 

But, ads need to be tested out continuously to seek improvement. 

Some ads may not work at all and some may do wonders, and the difference could just be something you thought was irrelevant. 

Consider testing as trial and error, so mistakes will be made, but you will improve with each ad.  

Get blog post traffic with content advertisers

Check your blog’s competition out

Your competition is also using methods to increase traffic to their blog posts. 

Go on the different platforms discussed above, search them up, and see what kind of content creation and distribution they’re doing. 

Plus, do so on the giants and medium size blogs in your niche. 

Because just taking notes from giants isn’t enough (They have a huge audience and could’ve changed their methods, which may not work for you since you’re not a giant). 

Take notes, and see if you can implement their strategies. 

Translate your content to reach a bigger audience

If you translated your content to other languages, you can access so much more traffic your competition hasn’t touched. 

But, it’s no easy task to translate content. So, this is only recommended if you have a person or team dedicated to this. 

Develop a personal brand

Lastly, your blog posts and your overall blog should be a brand. Brands are easy to remember. 

Once you initiate a relationship with them with even a simple action, they’re hard to forget. 

If you have the traffic coming to your blog post, and they feel that they’ve interacted with a person, a group of people, or a brand, they will remember you. 

Building your blog into a brand can be an entire blog post of its own, but this is something you want to consider. 

A few questions to wrap it up. 


how many blog posts do you need to start seeing traffic?

With low competition, you can start seeing traffic with 15 blog posts. With high competition, it may take 50 – 100+ blog quality and strategic posts to see traffic. 

It also depends on the strategies you implement that can affect this. 

Whether it be actively building backlinks, blasting content on social media like Pinterest, or even growing topical authority, a strategy can make a difference. 

how many blog posts do you need monthly to get traffic?

To get monthly traffic, publish 30 blog posts. This is quite difficult, as on average, a single blog post usually takes around 2 days from start to publish. 

As well, considering that you may take a break here or there, the amount of publishing will decrease. 

So, if you’re writing blog posts yourself, aim to put out at least 10 blog posts a month (This is quite doable, 3 days per blog post). 

If you have a team, aim for 30. But, remember, the more blog posts (without reducing the quality of your content) you put out, the faster your traffic will increase. 

how many times should you link to your blog post on social media before it becomes spammy?

You can link to your blog post infinite times without it being spammy. The one condition is, to do it on a schedule where you space it out. 

If you link to your blog post today, the next time you can link to it is a week from now, then the next a month later, and then 2 months later. 

As long as you provide enough time, it won’t look spammy.