How to conclude a blog post: 9 schemes to END your post

How to conclude a blog post

How to conclude a blog post? How do you end a blog post? There are 9 methods to do so. Is there a best or worst? 

No. All methods are unique. But, can they affect user behaviour differently? Yes. 

That behaviour can lead to them joining your email list, giving your post a share, or even clicking on another post of yours.

Writing a conclusion is just one part of blog post writing [And this article will cover it in depth]. Read our guide on how to write a blog post to get the full picture.

How to conclude a blog post

How to End a blog post: Your post can suffer 9 fatal ENDs

This article will cover the 9 methods to conclude a blog post. And yes the heading was an intended pun. 

These methods are a great way to end a post. Keep reading. 

How to conclude a blog post with a summary

The blog post can be concluded by summarizing the post.

This method is lazy because you don’t have to write anything new, rather just a short version of what you already wrote. The same way you’d write the introduction. Check out our guide on how to write great blog post intros.

Which oftentimes is as simple as shortening sentences and paragraphs. This method is still helpful because most readers will quickly forget what they just read, and if you give them a bite sized reminder as a conclusion, they’ll remember that well.

End with a CTA

A call to action can be made by enlisting them to your email list. Or it could push them to check out your products or services. It’s great to have a CTA at the end of your blog post. 

Because, if they reach the end of the post, you have delivered value to them and helped them. So, they already feel positive towards you. 

And it’s much easier to make them take action. Check out this guide to creating CTA’s

How to end a blog post with related links

A common method is to simply provide them with more resource links to check out. These can be guides, blog posts, case studies, white papers, infographics, etc. 

This increases the user session time, and bounce rate, and helps in various other SEO metrics. Specifically topical authority. Read our guide on topical authority that will help improve your search engine rankings.

End the post with a discussion

You can conclude the blog post by instigating a discussion. Here’s a list of a few ways to start a discussion. 

Ask the readers:

  • About their thoughts on the post [Whether they agree or disagree]
  • Whether they have more to add to the post
  • Content related questions that are open ended

Check out this guide on tips to stir up a discussion. Not all tips may apply, but they will give you cool unique ideas that can result in great discussions. 

Discussions are great for displaying activity on your blog. 

It showcases credibility and gives the reader the feeling that there are real people writing the content and there are others who discuss it with them. 

This, in fact, improves your blog’s E-E-A-T SEO. Learn how E-E-A-T SEO has become truly important for ranking in the SERPs.

It creates liveliness in an otherwise dead blog. Discussions are not needed but are a great addition to your blog.

Conclude the blog post with a teaser

Teasers, or cliffhangers, are great ways to end a blog post. Such tactics are commonly used in books and shows. 

This gets the readers wanting to continue reading or watching. Though, this can only be done well for certain niches. 

In a blog, a teaser or cliffhanger will be more or less hinting toward another upcoming blog post. But most blog posts are simply guides, how-tos or lists. 

This method works best for blogs that are focused on building a community where readers build a connection with them and want to read more of their content. 

Check out this guide to learn more about how you can implement cliffhangers.

How to end the blog post with an FAQ

This is an excellent method to build up your SEO. You can tackle all relevant and or small answer questions that you may not have directly answered in your post. 

Because when you cover every question and concern on a topic, Google sees you as a topical expert [Learn more about topical authority]

Usually, when you write on a topic, it’s difficult to answer some extremely specific questions without going off topic [This is assuming you have a strong blog post outline]. 

And sometimes, it breaks the flow of your content. So, having a FAQ for those questions is perfect. 

HINT: Concluding a blog post with an FAQ is a solid SEO building tactic. 

Bonus: Make sure you implement FAQ schema [A rich snippet]. Learn more about FAQ schema

Offer digital downloads

Concluding a blog post by offering digital downloads, is technically having a call to action. But, offering digital downloads is the best combination with other calls to action. 

Especially, when trying to build an email list. When you offer a digital download, you offer them immediate value. 

Because it’s immediate, there’s very little stopping them from taking up the offering [AKA an impulsive decision]. 

And, as mentioned earlier, they’re already positive about you because you offered them value through the article. 

This works best if the digital downloads are FREE. And simply ask them for their email in return. Learn several more list building methods from our guide on how to build an email list.

How to end a blog post through product promotion

The above section was focused on FREE offerings. But, you can even offer your products and services that have a price. 

Yes, it needs to be relevant to the content the reader went through. And, it’s a great method to raise awareness about your products and services, without triggering readers. 

They won’t feel mad if you try selling them after helping them [Through the blog post value]. This is just one of the countless methods you can monetize your blog [Learn more methods in our blog monetization guide].

How to end a blog post with no conclusion

Sometimes, not having a conclusion at all is the best conclusion. There’s no need to write anything at all.

It consumes extra time, but most readers, unfortunately, don’t even read till the end. Or they just skip through the conclusion. 

So, it’s a waste of time. And it’s important to ensure proper use of time [Learn more about how long it takes to write a blog post from 2651 bloggers]

The only times conclusions are great to have is when you’re comparing, reviewing or testing something. 

Because many readers just want to know the end result. So, if you have results from something, have a conclusion. 

If you’re just writing a how to guide, a list, or a typical blog post, a conclusion isn’t necessary. But, these are just 3 of the 13 different blog post types you will use, so writing a conclusion will still remain important.

Unless you’re trying to provide them with more content links, and product offerings, or trying to get them in your email list.